Privacy Policy
Effective Date: 03.04.2025
Last Updated: 03.04.2025
Introduction
AcuPower Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, process, and protect your personal data in accordance with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
Data Controller Information
AcuPower Ltd
Registered address: 46 St. Leonards Road, Northampton, England, NN4 8DP
Company registration number: 13377207
Contact details:
Email: info@acupowererp.com
Telephone: +44 207 205 2287 | +1 778 806 5244 | +1 650 360 0909
Digital office: Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL
Data Protection Lead
Our Data Protection Lead is Yuriy Zaletskyy, CTO & Co-founder.
Contact email: yuriy.zaletskyy@acupowererp.com
Personal Data We Collect
We may collect and process the following personal data:
- Contact information (first name, last name, email address, telephone number)
- Professional details (company name)
- Technical and usage data (IP address, browser type and version, operating system, browsing patterns, page interactions)
We do not collect sensitive personal data.
Purposes of Data Processing
We process personal data for the following purposes:
- To provide marketing communications (email newsletters, promotional offers)
- To manage customer relationships and conduct direct sales activities
- To analyze and improve our website’s user experience
- To perform profiling for personalized marketing communications
Legal Basis for Processing
Our lawful bases for processing personal data under GDPR include:
- Consent: Where explicit consent has been given for marketing and cookie placement
- Legitimate interests: To manage our relationship with you and improve our services and website functionality
Cookies and Similar Technologies
We use cookies and similar tracking technologies, managed via Cookiebot (Usercentrics). Detailed information is available in a separate Privacy Policy from CookieBot by Usercentrics.
Sharing Your Data and International Transfers
We may share your data securely with selected third-party providers, including:
- Google Analytics and Google Tag Manager (Google Data Processing Terms)
- Microsoft Clarity
- LinkedIn Insight Tag
- Facebook Pixel
- Semrush
- EasyWeek booking widget (via Cookiebot)
- Acumatica Marketing Automation Platform (Data Processing Addendum)
Transfers of data outside the EU/EEA are safeguarded through the use of Standard Contractual Clauses approved by the European Commission.
Data Retention
We retain your personal data for no longer than is necessary. Typically, data is retained for three (3) years following your last interaction with us unless a longer period is required by applicable law.
Your GDPR Rights
Under GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data
- Request restriction of processing your data
- Object to the processing of your data, including profiling and direct marketing
- Request the portability of your data
- Withdraw consent at any time, without affecting previous processing based on consent
To exercise these rights, please contact us at info@acupowererp.com.
Profiling
We may perform profiling to personalize marketing communications and enhance user experience. You have the right to object to profiling at any time by contacting us directly.
Data Security
We have implemented comprehensive security measures to protect your personal data, including:
- SSL encryption for secure data transfer
- Strict access control measures
- Regular security testing, including vulnerability assessments and penetration testing
- Staff training and phishing simulations
- Adherence to OWASP security standards
Children’s Privacy
Our website and services are not directed toward individuals under the age of 13. We do not knowingly collect data from children under 13.
Links to External Websites
Our website may contain links to external websites not operated by us. We are not responsible for the content or privacy practices of such external sites. We recommend reviewing the privacy policies of these third-party websites.
Updates to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page, and the date at the top of this policy will indicate the most recent revision. We encourage you to regularly review this policy.
Contacting Us
If you have any questions or concerns regarding this Privacy Policy or your data protection rights, please contact:
AcuPower LTD
Email: info@acupowererp.com
Telephone: +44 207 205 2287 | +1 778 806 5244 | +1 650 360 0909
Digital office: Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL
